What You Need to Know About Folded Flyers

For some time now, flyers have been one of the best ways to market a business. even in the age of digital marketing, where many consider print marketing to be a lesser option, it’s among the single most powerful and captivating forms of marketing around. While some people might swear by sticking to digital marketing, you can capitalize on their negligence!

However, major part of folded flyers is the fact that they need to be handled in a specific manner. If you wish to use folded flyers, then we recommend that you consider the following.


Who Is It For? Figure Out Who You’re Targeting

The first question that you should answer is who the target market is for this particular piece of marketing. Is it gender-based? Age-based? Ethnicity-based? Employment-based? Location-based? You should work that out first.

Who the content is aimed at is very important and often goes a long way to determining the effectiveness of the message. Who it is aimed at will make sure that you can get the language, layout and general theme of the flyer right to help make sure it matches up with the analysis you have of this particular demographic.

At the same time, you also need to choose a good quality folding style. For example, many people choose to go with a half-fold, while others prefer a C-fold or a Z-fold. You have many options to pick from, and can usually find that A4 and A3 paper will make a good choice for this size.

More importantly, though, you need to make sure that the fold style matches the layout. Going for something abstract isn’t very worthwhile if the target audience and the general message is quite simple; match up the style to the message for the best response.


Perfecting the Layout

The next step is to make sure that you can get the layout just right. You need to choose a good layout, and planning this out as an amateur might be beyond you. While you might know the message that you wish to put across, you might not be fully aware of the best way to get that message out there.

This is why hiring a team of professionals makes so much sense. An online printing company can help you to get the right layout, using their knowledge of the industry to properly line everything up and make sure that it all works together in harmony.

They can choose the right kind of typography and the layout positioning to help make sure that the end result is as close to reality as is possible. Not only does this help you to get the best layout for the flyer, but it ensures that you’ll have a layout that looks professional and in-vogue with the latest trends.

With this in mind, then, you should look to make a pertinent decision with regards to using folding flyers based on the above. Done right, this could provide you with a host of useful opportunities moving forward. 

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