When it comes to dealing with flyer printing, it’s important that you know how to go about smart targeting. Targeting with flyers is very important. While it might seem like a good idea to go down the route of just posting them wherever you can and hoping for multiple hits to come off, it’s not exactly the most efficient means of operation.
To get around that issue, we recommend that you take the time to look into one of the better ways to increase sales with flyer distribution. For example, one of the most reliable ways that you can make a positive contribution to your general distribution accuracy is to do some basic survey of where your customer base comes from.
Many times, people just try and hit every street in their local vicinity hoping that will work. You might find, though, that you have a very high uptake in certain areas and less significant uptake in others – even within a street of each other. Since the aim is to use your flyers to get new business, we recommend actually scaling back on the flyers delivered to regular customer locales.
If you are running a special limited time promo, then by all means drop that in to your regular customers. If you are trying to lift a new campaign off the ground, though, and bring in new business, then do yourself a favor and target new areas with less prevalent uptake provided.
That matters a great deal for the simple reason that, done right, this can make a huge difference to the way that your business performs. It will help you to improve the way that your flyer campaigns come across. Not only can it immensely improve uptake and call rates, it can avoid pestering customers.
Flyer Distribution: Balancing the Process
Many people make the mistake of trying to distribute flyers on mass, without really thinking of where they are dishing out the flyers. Try and think about the kind of business you own, and where you might get business.
For example, someone running an upmarket restaurant isn’t likely to find too many people wanting to pay top whack for their food around an industrial estate. At the same time, someone running a window cleaning business might struggle to get calls if they head into the plushest part of town; often these places have that kind of service tied up.
You also want to spend some time making sure you pick the right online printing company. The design has to be fresh, specific, eye-catching and tailored to your own brand. Don’t just copy what someone else has done; take the time to really invent a look that fits with your own business instead.
In time, you should find it much easier to balance out the process and to become much more in-tune with the expectations you would have had for the campaign itself.